A World of MINI Cooper Lovers
What Your Car Says About You!
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I just read this from an article on Yahoo 8-) Not bad! At least they aren't using the words "cute" or "gay" (in a derogatory tone):
Here is the text from the "MINI" paragraph and a link to the rest:
"Mini Mindset
If you'd like to cultivate an image of sophistication, try buying a Mini Cooper. The line of Lilliputian hatchbacks appeals to urbane buyers with median incomes of around $125,000. But aside from wealth, Mini owners are a tough bunch to pin down, demographically speaking, since the car has broad appeal.
"It's a certain mindset," says Nathalie Bauers, spokeswoman for Mini USA. "People who relate to the brand, there's no age to that."
Bauers says Mini owners fall into four categories: brand enthusiasts, who relish the car's British racing roots; design aficionados, who like the car's simple elegance; social butterflies, who want to be part of the Mini community; and gas misers, who crave the Mini's fuel efficiency.
Some of the latter group trade down from trucks and SUVs not because they feel financially crunched by high gas prices, but because they want to be conscientious and reduce their impact on the environment. These "right-sizers" like the Mini's eco-friendly image; all Mini models get at least 34 miles per gallon on the highway. Says Bauers: "Many of our customers are people who get a smaller car because it's the right thing to do.""
LINK TO YAHOO ARTICLE
Here is the text from the "MINI" paragraph and a link to the rest:
"Mini Mindset
If you'd like to cultivate an image of sophistication, try buying a Mini Cooper. The line of Lilliputian hatchbacks appeals to urbane buyers with median incomes of around $125,000. But aside from wealth, Mini owners are a tough bunch to pin down, demographically speaking, since the car has broad appeal.
"It's a certain mindset," says Nathalie Bauers, spokeswoman for Mini USA. "People who relate to the brand, there's no age to that."
Bauers says Mini owners fall into four categories: brand enthusiasts, who relish the car's British racing roots; design aficionados, who like the car's simple elegance; social butterflies, who want to be part of the Mini community; and gas misers, who crave the Mini's fuel efficiency.
Some of the latter group trade down from trucks and SUVs not because they feel financially crunched by high gas prices, but because they want to be conscientious and reduce their impact on the environment. These "right-sizers" like the Mini's eco-friendly image; all Mini models get at least 34 miles per gallon on the highway. Says Bauers: "Many of our customers are people who get a smaller car because it's the right thing to do.""
LINK TO YAHOO ARTICLE
Tags: mini cooper
Comment
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Comment by VioletDC on October 16, 2009 at 7:47pm - Interesting ... dunno about that $125K income, cuz girlfriend heah is waaaayyyy off from that! Of the four groups she mentioned, I guess I fall in the design aficionados, who like the car's simple elegance category, 4 the most part. I'll go 2 the Yahoo! site and check out what other comments might be there ... thanks 4 posting!
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Comment by PlayPlay on October 12, 2009 at 5:54pm -
"Mini owners are a tough bunch to pin down, demographically speaking, since the car has broad appeal."
I have to concur with this... :) And, this is one of the main reasons why I like the car...it's because of all the diverse people who love the MINI/Mini :D
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Comment by Bill Wolf on October 12, 2009 at 5:47pm -
I throw the curve off for the median income :wtf:
My name is Bill and I'm a design afficionado/brand enthusiast :D
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