A lot of people don't have a clue what it means to detail a car. The problem is that the term "detailing" is used by everybody, from mobile car wash guys, to car wash facilities, to all kinds of misinformed persons on the internet.
So when someone comes to me asking for a detail, and I tell them it's going to cost them $500 and up, they are usually floored, because they are expecting a "detail" to be $100-$150 or less.
Why is there such a wide price range? if $500 seems expensive, you should check out some of my competition that charge $3,000 and up for a single detail.
I find it amusing to see local detail shops that claim a "complete" detail for $75 and that includes claying the car and waxing.
Let's see how many ways we can define the term "claying".
Turtle Wax sells a product in their Ice brand, Liquid Clay Bar. It's nothing more than a liquid polish that isn't all that effective as clay. However in the detailing world, all terms are used loosely. Zaino has been selling their synthetic polymer waxes for years as polishes because it's not the kind of natural carnauba "waxes" that people associated the term Wax with. However polishes have an entirely different meaning from waxes and most manufacturers agree that a polish removes defects while waxes (despite whether being natural or synthetic) protect the paint. So a lot of Zaino users incorrectly assume they aren't protecting their paint and need to add protective products on top of Zaino.
There are waxes that last weeks, and most many months. Prima Hydro is a very easy to use spray wax that only lasts a few weeks, yet a detail shop could spray a car and honestly tell you that it's been waxed. They could clay and wax a car in maybe one hour using these products and still make $75/hr which is a decent hourly rate for detailers.
They certainly wouldn't be polishing and if they did, you should run like mad, because polishing takes time, and the only thing that loses out when polishing is rushed is the longevity of your paint. There are fast ways and slow ways to correct paint. Fast ways are great for people who don't have much time like production detailers trying to move on to the next car, but they can permanently damage your paint and will hurt the longevity of it, although you may not realize it until years down the road.
So does detailing including polishing paint? Sure it can. But in the professional world, there are quality detailers and production detailers. Quality detailers put the best quality as top priority while production detailers care about doing things the fastest and cheapest way. Professional detailers who work by hand are either only working on cars with very soft paints or they aren't doing any polishing work, just cleaning and waxing.
As an owner and enthusiast detailer, you may or may not care about the things we find unacceptable as quality detailers like wax/polish residue on the rubber or in cracks between panels. Or buffer swirl marks or holograms in the paint. Bringing your paint as close to perfection as possible is our goal, but within reason taking into consideration that non garaged cars take more abuse than garaged cars as well as paint thickness for overall longevity.
When finding a detailer for your own car, it pays to do a lot of research. Ask them questions about the products they use and why. Ask if you can watch them work. Find out if they interview you at all or just make blanket decisions about you and your car. That is--carnaubas can make a cars paint look richer, but they only last a few months at best where as synthetics are very durable but can be too glossy and mirror like. Some new synthetic products like Prima Epic provide the richness of a carnauba but the durability of a synthetic. If the detailer is going to use a carnauba but suggests doing a maintenance plan every 6 months or vice versa--chooses a synthetic but suggests returning every 2 or 3 months, you might want to ask him why as that's contrary to the typical performance of that wax.
So tell me what detailing means to you and how do you go about it, whether choosing a detailer or detailing your own ride (MINI)?
Richard
Tags: 101, detailers, detailing, paint, polisher, production, quality
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